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Free Engagement Rate Calculator
Followers, average likes, average comments — get your engagement rate and an honest verdict benchmarked to your audience size.
Common questions
What's a good engagement rate?
It depends on size: under 10k followers, 5%+ is good; 10k–100k, 3.5%+; over 100k, 2.5%+. Small audiences engage more — benchmarks tighten as you grow.
Which platforms does this work for?
The formula (likes + comments ÷ followers) applies to TikTok, Instagram, YouTube, X, and LinkedIn alike; the size-band verdicts are cross-platform averages.
How do I improve a low rate?
Usually hooks and format, not ideas. The free channel audit grades both on your actual videos in 20 seconds.
More free tools: see the whole toolbox — or run the free channel audit.